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I'm actually not a musician, but I do run my own business, and these tools apply to anyone seeking to understand how to effectively put themselves out there both honorably and confidently. Instead of seeking validation for what you do,do more with this book in hand. If you love to create, but hate, or doesn't know how to put your work in front of others, this is the book to read. I know how hard it is to write this way as I write quite a bit as well (mostly for myself and my research), so really well done. Full Flexible Benefit Plans - These plans give employees both a choice in selecting from the menu of benefits, as well as an allowance to spend on those benefits. Employees will have to pay income tax on any gains they made when they exercised their options (assuming the employee is making a profit based on the current value of the stock). Your employee will know what their retirement amount will be and can plan accordingly.

This book, however, will always be relevant! With a traditional health coverage plan, your employees will have the most flexibility. You must then determine if there are other employees that duty could be assigned to or distributed among. If you've always provided good maternity benefits, then this evens out the score for everyone. A good friend of mine taught a music business class for years. Some lessons I have learned from years and years of trial and error, but this book articulates them in way that resonates profoundly. Got it on audiobook, which was a very quick and easy listen, and have listened to it multiple times since. How many times have you had a tight deadline and an endless parade of co-workers stopping by your office to tell you the latest joke from the water cooler? 66. "Yoga says instinct is a trace of an old experience that has been repeated many times and the impressions have sunk down to the bottom of the mental lake. Yet, I have already gotten so much from it that I am already using. As a musician who finds spammy-sleazy-promotion repugnant, it was so refreshing to find an alternative perspective whereby marketing is ethical, creative, and be just as much an artform and service as the art itself.

I find it hard to put into words what it has done for me, as I'm still absorbing it. This book is yet another shining example of his ongoing mindset of challenging the status quo of still minds needing that spark to explode all over the place. Where this will take me in each one, I still don’t know. This book will totally change your mindset on that. This book is a good place to start. The world is a better place because of the eddies of Derek's thoughts as they swirl through the cosmos. A good place to go if you want a lot of mythology dispelled. Ever since I've read "Anything you want", and discovered Derek's blog, I fell in love with his writing. As an artist who loves his craft, I've always been intent on writing and not so much on actually promoting myself or selling my work. Make these determinations before writing your job descriptions. Reading him should make you question some of your closest-held beliefs about how business and marketing works.

But this is one of the best books on marketing I've ever read. 65. "Anyone who practices yoga can obtain success in yoga but not one who is lazy. If my meditation mentor and my therapist had a baby, and she grew up to make huge success in business, her voice would be that of Derek. Derek has a way of expressing deep, meaningful truths in a way that you already understand to your core and are just being reminded of. 28. Exercises are like prose, whereas yoga is the poetry of movements. If you like Seth Godin, if you like Amber Horsburgh, if you like great music and want to get it to the ears of more people, buy this book and bathe in its honesty, fun, and pragmatism. I think he could have saved himself some time by giving everyone a coupy of "Your Music and People," and telling them to go home. This is a book full of generosity, and describes marketing for what it is: creating curiosity and delight for your audience, caring for your fans, creating loyalty to and from your people, and doing your best work because you care.

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