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A Content Marketing Funnel Explained

A content marketing funnel is a way to help potential customers learn about your brand, find solutions to their problems, and feel confident about buying from you. Content is more appropriate for every stage of the funnel.

Infographics, videos and checklists are effective at drawing attention, generating leads and keeping readers interested. Content that is gated, such as templates and guides is effective at this point.

Awareness

At this stage, consumers are simply aware of the existence of your brand and the services you offer. This is where the content is created to educate and inform prospects about the issues your solution addresses as well as its differences from competitors.

To identify your content gaps at this stage, you must consider the different types of keywords that your customers use to search on the internet. Keyword research can be used to find out what terms your audience uses when searching online. This will aid you in determining if your product or service is required. This information can be used to create an editorial calendar and determine the content pieces that will focus on those keywords.

In addition, creating content for this phase of the funnel can help you build your brand affinity with customers. If your customers are aware about your brand, they will trust you more in your ability solve their problems. This results in greater conversion rates, be it newsletter signups, purchases or clickthroughs to your site.

A well-planned strategy for content can assist in closing this gap in conversion. If, for instance, you find that most of your content is targeted at raising awareness, but nothing is influencing consumers to make a buying decision, then you can increase the amount you spend on marketing campaigns that target middle-funnel keyword phrases.

Social media is yet another method to increase your bottom-of funnel conversion. Social media platforms like Twitter and Facebook allow you to interact with your customers directly, giving you the opportunity to show your commitment to customer service. This can include everything from retweeting positive reviews to promoting special offers.

You can also make use of existing content to lure customers to the bottom of the funnel, such as blog posts or case studies. If you write a blog post explaining why your product is superior to the competition's you can share it on social media and ask your customers to join your email list to get more information. You can also encourage conversions in this stage by asking users to tag you on their social media posts after they've used your product. This will motivate others to follow suit and spread the word about your company.

Then there is the consideration

A successful content marketing services strategy will include a variety of content types that capture consumers at every stage of the funnel. For instance the brand awareness campaigns could include ad content, but they should also feature blog posts and infographics that address common concerns and objections. These content pieces can be shared via email and social media to boost organic traffic.

As consumers move through the process of considering and begin to look for specific features in a product which will assist them in making the purchase decision. Frequently asked questions (FAQ) pages are a great content type to use in this phase. Utilize keyword research tools such as Ubersuggest or search popular hashtags for your industry to find people who are asking. Create answers to these questions and then put them on your content funnel map.

In this phase it is essential to present a clear value proposition that demonstrates to prospective customers the way your product or service will solve their problem and make them more money. This content should also highlight your brand's uniqueness compared to your competition.

This is a relatively simple stage to measure, as consumers are making a choice whether or not to purchase. Look at metrics like conversion rate, payment figures and click-through rate to determine whether your efforts are achieving.

As they move into the advocacy phase, they become loyal followers of your brand and are more likely to share your content because they feel so strongly about it. This is a good way to increase your audience. You'll need to develop content that is inspiring people to share it, instead of only looking at engagement metrics. Use Sprout Social, for example, to track social shares as a result of your marketing efforts with content. This will give you a more accurate view of your impact.

Decision Making

The majority of people are looking for information in the decision-making process that substantiates the purchase and provides instructions on how to use the product. At this stage they want to make certain that your product will solve their problem and justify the cost. It is crucial to have high-quality content marketing strategy at this point, including product guides, case studies, videos and customer success stories. Your customers should also be able to ask questions and get answers from your support team. Sending them customized emails and 24 hour customer service is a great way to please your customers and encourage them to share their experiences with others.

It is your hope that at this stage the customer will be an advocate for your brand and spread the word about it to their coworkers and friends. In order to convert these advocates into raving fans you'll have to provide them with relevant content of marketing strategy that will help them make the most of your product or service. Personalized newsletters tutorial videos free trial offers and loyalty programs are all great ways to do this.

After your audience has converted from leads into paying customers, it's time to focus on retention. Content marketing funnels tend to focus on revenue as the final goal. However, customers will continue to interact and engage with brands even after they have made a purchase. It is crucial to redefine a funnel as a dynamic model that includes revenue, instead of a static model.

The traditional funnels for content marketing can be useful in making your plan however, they don't take into account based content marketing the complexity of the buyer's journey. Reimagining the content marketing funnel as circular models will assist you in creating an integrated strategy. By planning for each stage of the journey you'll be able create content that will engage your audience and generate conversions. You can then use the information from conversions to improve and test your strategy. Ready to see the difference that this strategy can bring to your company? Contact us today to request a free content marketing guidebook.

Retention

A content marketing funnel can be a useful tool for helping brands plan, execute and measure their strategy. It can also provide an understanding of the gaps in their strategy for content that need to be filled. For instance the case where a brand has a significant amount of content targeted at generating the public's attention and interest, but a small amount aimed at the middle of the funnel, they should prioritize creating content geared towards this stage.

A great way to see how targeted your content is to use tools like Ahrefs to look at the average time on page and bounce rate of each piece. The higher the number, the more efficient your content.

Once you've created content to be the top of your funnel for marketing content It's crucial to keep it fresh and relevant. This will keep your audience interested in your brand and its products and services. This can be done by creating new content that is focused on keywords, addresses questions that your audience is likely to look for, and highlights the latest information regarding your product or industry.

As your audience steps onto the MOFU stage they'll want more details about your product or service, as well as solutions to their issues. It's also important to build trust by giving honest reviews and demonstrating the value of your product.

The final step of the best content marketing agency marketing funnel is when your target audience will make a purchase decision. This is typically done via gated content that requires an email address or some other type of registration to gain access. The content is designed to convert the awareness and engagement you've created at the top of your funnel into qualified leads. Your sales team will then follow to follow up.

You can still influence the journeys of your customers through your brand, even though the sales and support teams are responsible for customer retention. Create content that delights your customers throughout the entire funnel of content marketing. This could include helpful sources, behind-the-scenes details and special deals that only your audience has access to. If you can create a sense of trust with your customers they'll become authentic advocates for your product and naturally aid in reducing the time it takes to sell your product.