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Data Studio empowers marketers to generate professional SEO reports without writing a single line of code.

Begin by linking your data streams.

Connect Google Analytics, Search Console, and external CSV or Google Sheets files with keyword positions, backlinks, or SERP data.

Once connected, Data Studio pulls in real time information so your reports are always up to date.

Create a new report and begin building your dashboard.

Build charts and tables to visualize core SEO indicators such as organic traffic volume, impression counts, click data, click-through rates, and median position.

Use line charts to track traffic trends over time and bar charts to compare performance across pages or keywords.

Build a ranked table highlighting high-performing URLs along with their traffic, CTR, and position data to pinpoint winning content.

Enhance your analysis by implementing dynamic filters.

Apply filters based on time periods, user devices (mobile, 横浜市のSEO対策会社 desktop, tablet), or individual landing page URLs.

This lets you drill down into the data and find patterns.

It’s common to detect declining mobile performance on specific URLs or rising interest in a blog series within a geographic market.

Use calculated fields to create custom metrics.

If your Analytics account tracks e-commerce conversions, create a formula that divides cost by organic conversions to derive CPA.

When you bring in third-party data, calculate metrics like keyword difficulty indices or content efficiency ratios to enhance your analysis.

Structure your dashboard with intentional visual grouping.

Position summary metrics at the top of the dashboard and drill-down visuals beneath them for progressive insight.

Use text elements to contextualize spikes, dips, or successes, e.g., "+30% traffic after meta title optimization".

Text callouts transform metrics into meaningful business stories.

Share your report with your team or clients by clicking the share button.

You can set permissions so others can view or edit, and you can even schedule email deliveries so everyone gets the latest report automatically each week or month.

Automated sharing eliminates the need for endless email chains.

Prioritize clarity over complexity.

Resist the temptation to include every possible metric.

Select only the metrics that directly influence your strategic outcomes.

Keep your report current by aligning it with your ongoing SEO initiatives and campaign changes.

Data Studio grows with you—each iteration sharpens your insights and deepens your impact