Boost Your SEO with Google’s Passage Ranking System
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Begin by organizing your content into distinct, topic-specific segments instead of overwhelming readers with dense, unfocused blocks
Break your text into short, self contained paragraphs that each answer a specific question or address a single idea
This structure enables Google’s algorithms to pinpoint and rank discrete sections that directly match search intent
Write in a conversational tone that mirrors real-world search behavior
Consider the colloquial terms, long-tail phrases, and everyday expressions your target audience uses to find answers
Include common question starters like what, how, why, when, and where to increase the chances of your passage matching search intent
Steer clear of repetitive keyword use
Instead, focus on semantic relevance
Incorporate related terminology that supports the core topic without sounding forced
Google’s systems are better at understanding context now, so writing clearly and conversationally works better than repeating the same phrase
Make sure each paragraph stands on its own
No matter where it appears in the larger piece, every passage must resolve its intended query independently
Avoid depending on adjacent sections to clarify your point
This means including necessary context within the passage itself
Ensure your content reads cohesively, even when passages are indexed separately
but don’t force every paragraph to connect logically to the next
Design each passage to be comprehensible even when pulled out of context
Use headings as aids, 横浜市のSEO対策会社 not definitive markers for passage segmentation
The search engine analyzes paragraph cohesion, length, and topical focus—not just H1s or H2s
Update your content regularly to keep it accurate and relevant
Timeliness significantly boosts passage ranking potential for dynamic subjects
Revise any section that contains obsolete data, links, or recommendations
Finally, monitor your performance in Google Search Console
Analyze which passages are being featured as standalone answers
Use this data to refine your passages and improve clarity or depth where needed
Focus on genuine user value rather than algorithmic loopholes
When you write to help users find answers quickly, Google is more likely to recognize and highlight your content
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