How to Perform a Competitive SEO Analysis > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

Conducting a competitive SEO analysis is a critical step in gauging your site’s performance relative to others in your industry. It helps you identify what’s working for your competitors and where you can improve to gain more visibility in search engines. First, determine your main competitors. These aren’t necessarily the biggest brands but the websites that rank well for the keywords you’re targeting. Leverage platforms such as Google Search or rank tracking tools to find out who appears on the first page for your most important keywords.

After compiling your competitor list, analyze their internal SEO elements. Look at their title tags, search result summaries, H1s, H2s, H3s, and how they use keywords naturally in their content. Take note of content length and structure. Do they incorporate bullet points, images, or 横浜市のSEO対策会社 videos? Is their content kept current? These details can give you clues about what search engines and users prefer.

Now, analyze their external link portfolio. Deploy specialized link analyzers to see which websites are linking to them. Look at the credibility and topical fit of those linking domains. Do they come from trusted sources in your niche? Look for recurring trends. Do many links come from blogs, directories, or news sites? This can inform your outreach strategy.

Check their technical SEO health. Use tools to identify technical flaws like broken links, slow load times, or non-responsive design. Even minor glitches can hurt rankings, so if your competitors are fixing these, you should too. Also, look at their information architecture. Is it easy to navigate? Do they have a clear hierarchy of pages?

Don’t forget to analyze their content approach. What topics are they covering that you’re not? Are they solving problems your audience has? Use tools like Answer the Public or SEMrush’s content gap feature to discover untapped keywords they’re ranking for that you’re missing.

Lastly, track their online community engagement. Are they active on social media? Do their posts get viral traction and meaningful responses? While engagement metrics aren’t algorithmic signals, they often indicate high-quality, shareable material.

Keep track of all your findings in a SEO benchmarking document. Update it every few months to track their progress over time. Use this data to adjust your own strategy. Competitive SEO analysis isn’t about replicating tactics. It’s about learning from them so you can outperform them with more valuable resources, stronger backlinks, and a optimized, customer-centric platform.