10 Things That Your Family Teach You About Content Marketing Funnel > 자유게시판

• 목록
• 답변
• 글쓰기
• 게시판 리스트 옵션
  • 수정
  • 삭제

A Content Marketing Funnel Explained

A content marketing funnel is a way to help potential customers learn about your company, find solutions to their problems and feel confident about buying from you. Content is best suited for each stage of the funnel.

Checklists, videos and infographics are effective at getting attention, creating leads and keeping readers engaged. Gated content, such as guides and templates, also performs well at this stage.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you offer. This stage is where content is designed to educate potential customers and inform them about the challenges your solution addresses and its distinct features from competitors.

To determine the gaps in your content for this stage, consider the kinds of keywords your audience uses to search online. Using keyword research, you will find out what is a content marketer terms your audience is searching for and which indicate the need for your product or service. This information can be used to create an editorial calendar and determine the content marketing consultant pieces that are specifically targeted to these terms.

In addition, creating content for this part of the funnel can help to build brand loyalty with your customers. The more people learn about your brand, the more confidence they'll have in your ability to solve their problems. This leads to higher conversion rates, be it subscriptions to newsletters, purchases or clickthroughs to your site.

A well-executed strategy content marketing for content can assist in closing this gap in conversion. If, for instance, you find that most of your content is targeted at raising awareness, but not enough influences customers to make a purchase decision, you may increase the spending on ads that target middle-funnel keyword phrases.

Another way to boost your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook let you interact directly with your customers and give you the chance to showcase your customer care. This could include anything from retweeting good reviews to promoting special offers.

You can also utilize existing content to guide buyers through the funnel, like case studies or blog posts. For instance, if write a post about the advantages of your product than one from a competitor, you can share it on social media and invite readers to subscribe to your email list for more details. You can also encourage conversions at this point by asking users to tag you on their social media posts after they have tried your product. This will motivate other people to do the same and spread the word about your brand.

Consideration

A good content strategy will consist of a variety types that attract customers at every stage of the funnel. For example campaigns to promote brand awareness could include ad content however, they should also feature blog posts and infographics that provide answers to common issues and objections. These content pieces can be shared via email and social media to increase organic traffic.

As consumers move through the decision-making process they begin to search for specific product features that can help them make a purchase decision. This phase is a great time to make use of FAQ pages. Use tools for keyword research, such as Ubersuggest, or search popular hashtags in your industry to discover questions that your audience asks. Create answers to these questions and place them in your content funnel map.

In this phase, it's important to provide an unambiguous value proposition that demonstrates to potential customers how your product or service will solve their issue and make them more money. The content should also demonstrate the uniqueness of your brand in comparison to your competitors.

This is a relatively easy step to measure, as consumers are making a decision whether or not to purchase. To determine whether you're getting the job accomplished, look for metrics such as conversion rate as well as the number of transactions and click-through rates.

As consumers move into the advocacy stage they become loyal fans of your brand. They also share your content because they feel so strongly about it. This is an extremely effective method of growing your audience. However, you must focus on creating content that encourages people to share it, instead of focusing on only engagement metrics. Consider using a tool like Sprout Social to track the social shares that result from your content marketing efforts. This will give you a clear picture of your influence.

Decision

People are looking for content during the decision-making phase that substantiates the purchase and describes how to use the product. At this stage they want to be certain that the product will solve their problem and justify the purchase. At this stage the need for high-quality content like product guides, case study videos, and customer success tales are crucial. Your customers want to have questions answered and get answers from your support staff. It's a great method to please your customers and encourage them by sharing their experiences.

You're hoping that by this point, the customer will become an advocate for your brand and will promote it to their friends and co-workers. To convert these advocates to rave customers, you'll need to provide them valuable information that will help them make the most of your product or service. You can do this by creating personalised newsletters, tutorial videos, free trial offers and loyalty programs.

After your audience has changed from leads into paying customers It's time to concentrate on retention. The standard funnel for content marketing models tend to see revenue as the end of the journey, however it is important to keep in mind that consumers will continue to interact with brands after they've purchased. For this reason, it's essential to redefine the funnel as a loop model, rather than a static structure that concludes with revenue.

While traditional funnels for content marketing can aid in planning your strategy but they don't take into account the complexity of the buyer journey. Instead reinventing the funnel as a loop model will aid in creating a more holistic and effective content marketing strategy. You can create content that engages your target audience and increases conversions by planning for each phase of the journey. You can then use the information from these conversions to optimize your strategy and make sure that it's working. Are you ready to see the difference that this strategy can make for your business? Contact us today to request a complimentary content marketing content planner playbook.

Retention

A content marketing funnel can be a powerful tool to help brands plan and implement their strategy. It can also provide an understanding of the gaps in their strategy for content that must be filled. If a brand has lots of content targeted at generating the public's attention but only few pieces aimed at the middle of funnel, it should develop content for this stage.

A great way to see how on-target your content is is to use tools such as Ahrefs to determine the average time on page and bounce rate of each piece. The higher these numbers are the more efficient your content is.

After you've put together content for the top of your content marketing funnel It's essential to keep it fresh and relevant. This will keep your audience engaged in your brand, its products and services. The best method to accomplish this is to create new content that focuses on certain keywords, addresses questions that are likely to be asked by your customers and includes the most recent information on your business or product.

As your audience enters the MOFU stage they'll be seeking more information on your product or service as well as solutions to their problems. It's also crucial to establish confidence by giving honest reviews and demonstrating the value of your product.

The final stage of the content marketing funnel is where your audience will make a purchasing decision. This is usually done through gated content that requires an email address or other type of registration to access. This content is designed to transform the awareness and engagement that you've built at the top of your funnel for linkedin content marketing marketing into leads that are qualified for your sales team to follow up on.

While customer retention is largely in the hands of your sales and support teams, you can be a part of the customer's experience with your brand by generating content that delights them throughout the entire marketing funnel. This could include helpful information, behind-the-scenes information, and special deals that only your audience has access to. If you can establish a relationship of trust to your customers, they will become your most loyal advocates and will help you reduce your sales cycle.