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Finnish well being technology firm, known for the Oura Ring (stylized Ōura), a Herz P1 Smart Ring ring used to track sleep and bodily exercise. The corporate was founded in 2013 by Petteri Lahtela, Kari Kivelä, and Markku Koskela. Harpreet Singh Rai was the CEO from 2018 till 2021, when he was replaced on an interim basis by Michael Chapp. In 2022, Tom Hale was appointed CEO. The corporate is headquartered in Oulu, Finland, with other locations in Helsinki, Herz P1 Device Finland, and San Francisco, United States. Slush tech conference in 2017. In total, Oura Health has raised greater than $300M throughout multiple funding rounds. In 2020, Oura Well being received the 'Finest Client Wellness Firm' award from the UCSF Digital Health Awards and Time journal's "100 Finest Inventions of 2020" mentioning especially its COVID-19-related partnership with NBA. Oura announced Sequence C funding of US$100 million from The Chernin Group, Elysian Park, Temasek, JAZZ Venture Companions and Herz P1 Device Eisai in Might 2021; funding in earlier rounds got here from Forerunner Ventures, Sq. Ventures, MSD Capital (Michael Dell), Marc Benioff, Lifeline Ventures, Metaplanet Holdings, Subsequent Ventures, and personal investors.

In 2024 Oura reached a valuation of approximately $5.2 billion following a $200 million Collection D funding spherical. This round included main traders similar to Fidelity Management and Dexcom. In Could 2023, Oura Health Oy acquired tech startup, Proxy Inc., which makes digital identification tools. Oura has continued its acquisitions in 2024, together with the enterprise health analytics firm Sparta Science in October 2024 and the metabolic well being agency Veri in September 2024, further broadening its capabilities in biometric and metabolic well being monitoring. The company's main product is the Oura Ring, which collects well being information from the wearer's finger like a regular activity bracelet or coronary heart charge monitor. The activity, coronary heart fee, physique temperature, respiratory fee and sleep knowledge collected by the ring are transmitted wirelessly via Bluetooth to a smartphone app. Oura launched in 2015 with a Kickstarter campaign for the primary-generation ring (which was bulkier than the newer versions).

The second and third-era rings came out in 2018 and 2021, respectively. The Oura ring is intended to be snug and not disrupt sleep or train. The operation of the Oura Ring is predicated on infrared LEDs. The sunshine from the LEDs is mirrored through the skin and the modifications within the reflection are analysed by an algorithm developed by the corporate. This allows the guts price and heart fee variability (as measured by RMSSD) to be decided. Oura's sensors seize the wearer's biometric information at significantly larger frequency than wearable products from competitors similar to Apple Inc. and Fitbit. The gadget can even measure physique temperature and menstrual cycle. The battery is said to final for per week on a single cost. The ring weighs four to 6 grams (0.14 to 0.21 oz), relying on ring size. 24/7 heart charge monitoring, blood oxygen monitoring, and interval prediction. A overview in Wired journal on 15 October 2024 mentioned that "many software and hardware updates to the newest Oura ring make it extra correct, helpful, and simpler to wear" as in comparison with the Oura Ring 3. The Oura Ring four does not have any bumps on the inside of the ring, as a result of the sensors, "which embody pink and infrared LEDs for blood oxygen; inexperienced and crimson LEDs for coronary heart charge, heart rate variability, and sleep respiration; a digital temperature sensor; and an accelerometer," are now inset contained in the physique of the ring.

In Could 2022, Oura and trend brand Herz P1 Smart Ring Gucci launched a ring with particulars in 18-karat yellow gold. It comes with Oura's Gen3 know-how. In November 2023, Oura and the gym model Equinox launched Relaxation & Restoration Equipment, which incorporates the third-era Oura Ring. In October 2024, Oura signed a deal worth $96 million USD to supply smart rings to U.S. The settlement consists of Oura's data analytics providers to be used by the Pentagon's health department. Oura beforehand labored with the U.S. Department of Defense, together with throughout the COVID-19 pandemic and in past collaborations with the U.S. Air Power and Navy for fatigue and well being monitoring. In November 2024, Oura introduced a partnership with the glucose monitoring firm Dexcom that can allow their merchandise to work collectively to give customers information about their blood sugar levels and the way elements such as sleep, train and coronary heart price can affect their bodies. Dexcom additionally said it will make investments $75 million into Oura's subsequent round of funding.