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In 2018 the US FDA investigated JUUL to determine if they are advertising its e-cigarette that appears like a USB flash drive to youth. E-cigarette marketing approaches at the 2017 World Vapor Expo included providing samples of candy flavored e-liquids together with precise matching candy samples. Kirkpatrick, vapeecommerce, Learn Additional, Matthew G; Cruz, Tess Boley; Goldenson, Nicholas I; Allem, Jon-Patrick; Chu, Kar-Hai; Pentz, Mary Ann; Unger, Jennifer B (2017). "Electronic cigarette retailers use Pokémon Go to market merchandise".

Sussman, Steve; Allem, Jon-Patrick; Garcia, Jocelyn; Unger, Jennifer B.; Cruz, vapebest Tess Boley; Garcia, Robert; Baezconde-Garbanati, Lourdes (2016). "Who walks into vape outlets in Southern California?: a naturalistic statement of customers". Garcia, Robert; Allem, Jon; Baezconde-Garbanati, Lourdes; Unger, Jennifer; Sussman, Steve (2017). "Employee and buyer dealing with of nicotine-containing e-liquids in vape shops". Yu, Sheila; Escobedo, Patricia; Garcia, Robert; Cruz, Tess; Unger, Jennifer; Baezconde-Garbanati, Lourdes; Meza, Leah; Sussman, vapepremiumuk Steve (2018).

"A Descriptive Longitudinal Study of Changes in Vape Shop Characteristics and Store Policies in Anticipation of the 2016 FDA Regulations of Tobacco Products, Including E-Cigarettes".

Sussman, Steve; Garcia, Robert; Cruz, vapeecommerce Tess; Baezconde-Garbanati, vapeprodukt Lourdes; Pentz, Mary; Unger, Jennifer B (2014). "Consumers' perceptions of vape shops in Southern California: an analysis of on-line Yelp opinions". ISSN 1660-4601.

PMC 5858382. PMID 29439464. This text incorporates text by Sheila Yu, Patricia Escobedo, Robert Garcia, vapeecommerce Tess Boley Cruz, Jennifer B. Unger, Lourdes Baezconde-Garbanati, Leah Meza, and Steve Sussman accessible below the CC BY 4.Zero license. Sussman, vapingshopuk S.; Baezconde-Garbanati, L.; Garcia, R.; Barker, D. C.; Samet, J. M.; Leventhal, A.; Unger, J. B. (2015). "Commentary: Forces That Drive the Vape Shop Industry and Implications for the Health Professions".

Bhatnagar, A.; Whitsel, L. P.; Ribisl, K. M.; Bullen, C.; Chaloupka, F.; Piano, M. R.; Robertson, vapebeste R. M.; McAuley, T.; Goff, D.; Benowitz, N. (24 August 2014). "Electronic Cigarettes: A Policy Statement From the American Heart Association". Wackowski, Olivia A.; Delnevo, Cristine D.; Steinberg, Michael B. (2016). "Perspectives for Clinicians on Regulation of Electronic Cigarettes". Giovenco, Daniel P.; Hammond, David; Corey, Catherine G.; Ambrose, Bridget K.; Delnevo, Cristine D.

(2015). "E-Cigarette Market Trends in Traditional U.S. Retail Channels, 2012-2013". Nicotine & Tobacco Research. Giovenco, Daniel P.; Duncan, Dustin T.; Coups, Elliot J.; Lewis, M.