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A Content Analysis Of Vaping Commercials On Twitter, November 2025

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작성자 Eileen
댓글 0건 조회 4회 작성일 25-08-29 09:28

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Two Twitter handle audiences had been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median common. These benchmarks are decided by analyzing followers from a large number of Twitter accounts and calculating the median common worth for every demographic characteristic. 615, 53%), originated from sources other than a vape store or vaping-associated handle; these sources included noncommercial people sharing coupons or liquidmischen deals online, product evaluations, and business accounts that weren't vaping-associated however occurred to be advertising a vape product (eg, chargers, circumstances, different equipment).

The source (ie, sender) of the tweet was coded as a vape shop, dampferkaufen a vaping-associated handle aside from a store (ie, vapebasen vaping-associated term in handle name or Twitter bio), or different non-vaping-associated supply. This info would be helpful in understanding how future US vaping-associated rules may or may not have oversight on the types of ads seen on a globally used social media site akin to Twitter.

The prevalence of vaping is highest among younger adults in contrast with all different adults, and preliminary research suggests that advertising flavored e-cigarettes will increase interest in vaping amongst young individuals (21).

This interest is troubling because the harms of vaping-associated products are largely unknown (4) and data about the potential hostile effects of inhaled flavorings is scarce (22). Our observations of colorful vape pens and rabattvape flavored e-juices in Twitter advertisements are novel observations and advance the understanding of tactics in marketing vaping products. It is subsequently important for those in tobacco control to turn into knowledgeable in regards to the promoting practices of vaping-product companies, dampferkaufen especially on social media the place younger individuals can easily view content.

Historically, vapesystem tobacco ads use taste descriptors and colorful packaging to entice an inflow of new shoppers, particularly younger shoppers (20). We observed the promotion of flavored e-juices and pictures of colorful vape pens in our sample of tweets; these promotions and images might grab the eye of potential shoppers and entice them to provoke use of these products.

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