The Michelin Man in 2025 – Bibendum’s Ongoing Legacy
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The Michelin Man Keeps Rolling

What You Didn’t Know About Bibendum
Did you know he was originally depicted holding a goblet filled with nails and broken glass? It wasn’t a drink — it was a bold statement that Michelin tires could "drink up" road hazards. :contentReference[oaicite:2]index=2
Bibendum Through the Years
Despite aesthetic changes, his friendly presence endures, the Michelin Man with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3
Bibendum in the Modern Era
He may not hand out Michelin Man collectibles stars, but his image is deeply tied to the guide that honors top dining and travel experiences. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
Whether you spot him on a tire, in an ad, or linked to Michelin-starred restaurants, he bridges past and present.
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