Michelin Man History and His Surprising Role Today
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Why Bibendum Still Matters
He’s not just a figure made of tires — he represents trust, innovation, and heritage. :contentReference[oaicite:1]index=1
What You Didn’t Know About Bibendum
His name comes from the Latin slogan "Nunc est bibendum," meaning "Now is the time to drink." :contentReference[oaicite:2]index=2
Bibendum Through the Years
Despite aesthetic changes, his friendly presence endures, with 90% brand recognition worldwide. :contentReference[oaicite:3]index=3
Why the Michelin Man Still Matters—Today
Bibendum continues to signal Michelin’s values — safety, quality, and innovation — even appearing in digital campaigns and global brand activations. :contentReference[oaicite:4]index=4
Why We Still Love the Michelin Man
Whether you spot him on a tire, Michelin Man character in an ad, or linked to Michelin Man logo-starred restaurants, he bridges past and present.
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