Why Market Research Changed My Business
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When I established my e-commerce business three years ago, I was sure that our distinctive products would stand out naturally. I ignored market research as unnecessary – a decision that practically destroyed my entire venture.
* Reorganized the data entry sequence to follow right-to-left thinking processes
* Developed a dual-language form system with smart language toggling
* Enhanced touch interfaces for right-handed Arabic input
Their offerings cover:
* Strategic search ranking expertise
* Innovative website development creation
* Performance-focused online advertising initiatives
* Social media strategy
* Copywriting and strategy
I currently utilize several tools that have substantially improved our competitive research:
* SEO tools to monitor competitors' search rankings
* Brand monitoring platforms to follow competitors' online presence
* Site monitoring platforms to track modifications to their digital properties
* Communication monitoring to receive their campaigns
Recently, a company director complained that his platform strategy was consuming considerable sums of riyals with disappointing results. After examining his tactics, I found multiple critical errors that are surprisingly common among Saudi businesses.
* Clearly mark which language should be used in each form element
* Dynamically switch keyboard input based on field type
* Locate form text to the right-hand side of their associated inputs
* Ensure that error notifications appear in the same language as the required input
I use a simple document to track our competition's pricing changes every week. This has already enabled us to:
* Identify seasonal discount patterns
* Detect product bundling tactics
* Comprehend their cost structure
I spend at least a substantial amount of time each Monday examining our competitors':
* digital Marketing company riyadh organization and UX
* Content strategy and posting schedule
* Online platforms presence
* Customer reviews and assessments
* SEO tactics and rankings
* Repositioning CTA buttons to the right area of forms and screens
* Restructuring information hierarchy to move from right to left
* Adjusting clickable components to match the right-to-left scanning pattern
Begin by listing ALL your competition – not just the major ones. During our analysis, we identified that our biggest rival wasn't the established business we were watching, but a new business with an innovative strategy.
Recently, I observed as three rival companies poured resources into growing their business on a specific social media platform. Their initiatives were unsuccessful as the platform appeared to be a bad match for our industry.
I recommend organizing competitors as:
* Main competitors (offering equivalent offerings)
* Peripheral competitors (with some resemblance)
* New challengers (new businesses with disruptive potential)
As someone who has created over 30 Arabic websites in the last half-decade, I can assure you that applying Western UX principles to Arabic interfaces falls short. The distinctive elements of Arabic language and Saudi user preferences require a specialized approach.
* Place the most critical content in the upper-right section of the viewport
* Organize content blocks to progress from right to left and top to bottom
* Use more prominent visual importance on the right side of symmetrical compositions
* Verify that pointing icons (such as arrows) orient in the appropriate direction for RTL layouts
* Created a numerical presentation system that handled both Arabic and English numerals
* Redesigned charts to progress from right to left
* Used visual indicators that aligned with Saudi cultural associations
Throughout my previous project for a financial services company in Riyadh, we observed that users were consistently clicking the wrong navigation elements. Our behavior analysis showed that their eyes naturally moved from right to left, but the important navigation components were positioned with a left-to-right hierarchy.
* Select fonts purposely developed for Arabic digital display (like GE SS) rather than classic print fonts
* Increase line height by 150-175% for better readability
* Implement right-aligned text (never center-aligned for primary copy)
* Stay away from condensed Arabic text styles that reduce the distinctive letter forms
A few weeks ago, I was advising a major e-commerce business that had spent over 200,000 SAR on a beautiful website that was converting poorly. The reason? They had just converted their English site without considering the basic experience variations needed for Arabic users.
* Shifted product visuals to the left area, with product details and buy buttons on the right
* Modified the product gallery to move from right to left
* Incorporated a custom Arabic text style that kept readability at various scales
* Reorganized the data entry sequence to follow right-to-left thinking processes
* Developed a dual-language form system with smart language toggling
* Enhanced touch interfaces for right-handed Arabic input
Their offerings cover:
* Strategic search ranking expertise
* Innovative website development creation
* Performance-focused online advertising initiatives
* Social media strategy
* Copywriting and strategy
I currently utilize several tools that have substantially improved our competitive research:
* SEO tools to monitor competitors' search rankings
* Brand monitoring platforms to follow competitors' online presence
* Site monitoring platforms to track modifications to their digital properties
* Communication monitoring to receive their campaigns
Recently, a company director complained that his platform strategy was consuming considerable sums of riyals with disappointing results. After examining his tactics, I found multiple critical errors that are surprisingly common among Saudi businesses.
* Clearly mark which language should be used in each form element
* Dynamically switch keyboard input based on field type
* Locate form text to the right-hand side of their associated inputs
* Ensure that error notifications appear in the same language as the required input
I use a simple document to track our competition's pricing changes every week. This has already enabled us to:
* Identify seasonal discount patterns
* Detect product bundling tactics
* Comprehend their cost structure
I spend at least a substantial amount of time each Monday examining our competitors':
* digital Marketing company riyadh organization and UX
* Content strategy and posting schedule
* Online platforms presence
* Customer reviews and assessments
* SEO tactics and rankings
* Repositioning CTA buttons to the right area of forms and screens
* Restructuring information hierarchy to move from right to left
* Adjusting clickable components to match the right-to-left scanning pattern
Begin by listing ALL your competition – not just the major ones. During our analysis, we identified that our biggest rival wasn't the established business we were watching, but a new business with an innovative strategy.
Recently, I observed as three rival companies poured resources into growing their business on a specific social media platform. Their initiatives were unsuccessful as the platform appeared to be a bad match for our industry.
I recommend organizing competitors as:
* Main competitors (offering equivalent offerings)
* Peripheral competitors (with some resemblance)
* New challengers (new businesses with disruptive potential)
As someone who has created over 30 Arabic websites in the last half-decade, I can assure you that applying Western UX principles to Arabic interfaces falls short. The distinctive elements of Arabic language and Saudi user preferences require a specialized approach.
* Place the most critical content in the upper-right section of the viewport
* Organize content blocks to progress from right to left and top to bottom
* Use more prominent visual importance on the right side of symmetrical compositions
* Verify that pointing icons (such as arrows) orient in the appropriate direction for RTL layouts
* Created a numerical presentation system that handled both Arabic and English numerals
* Redesigned charts to progress from right to left
* Used visual indicators that aligned with Saudi cultural associations
Throughout my previous project for a financial services company in Riyadh, we observed that users were consistently clicking the wrong navigation elements. Our behavior analysis showed that their eyes naturally moved from right to left, but the important navigation components were positioned with a left-to-right hierarchy.
* Select fonts purposely developed for Arabic digital display (like GE SS) rather than classic print fonts
* Increase line height by 150-175% for better readability
* Implement right-aligned text (never center-aligned for primary copy)
* Stay away from condensed Arabic text styles that reduce the distinctive letter forms
A few weeks ago, I was advising a major e-commerce business that had spent over 200,000 SAR on a beautiful website that was converting poorly. The reason? They had just converted their English site without considering the basic experience variations needed for Arabic users.
* Shifted product visuals to the left area, with product details and buy buttons on the right
* Modified the product gallery to move from right to left
* Incorporated a custom Arabic text style that kept readability at various scales
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