How Market Research Transformed My Business
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Recently, my friend's online shop was barely surviving in search results despite selling excellent products. After implementing the methods I'm about to share, his organic traffic improved by 164% in just two months.
For a hospitality brand, we identified that literal conversion of their global search terms produced exceptionally inefficient costs. After applying a culturally-appropriate search term technique, their cost per acquisition dropped by over seventy percent.
For a commerce client, we developed an software that thoughtfully integrated worldwide expectations with locally relevant visual components. This strategy increased their installation frequency by over one hundred twenty percent and activity by 93%.
A few months ago, a shop network allocated over 200,000 SAR in traditional marketing with underwhelming returns. After shifting just 30% of that spending to handheld promotion, they achieved a dramatic increase in store visits.
Essential features included:
* Arabic interface conversion that maintained usability
* Language-specific text presentation
* Memory optimization for both linguistic approaches
* Seamless tongue toggling without software relaunch
Initiate by listing ALL your rivals – not just the well-known ones. In our research, we found that our largest competitor wasn't the established business we were watching, but a new company with an unique model.
Powerful techniques included:
* Showcasing family values rather than personal benefits
* Adding subtle religious references where appropriate
* Modifying promotion language to align with Saudi social expectations
* Creating separate ad variations for various areas within the Kingdom
Important functions included:
* Non-connected content caching
* Background refreshing when connection restored
* Clear indication of network availability
* Graceful degradation of specific capabilities when disconnected
I use a basic tracker to record our rivals' costs modifications weekly. This has already helped us to:
* Identify cyclical promotion cycles
* Notice package deal tactics
* Grasp their pricing psychology
I suggest organizing competitors as:
* Primary competitors (offering very similar solutions)
* Secondary competitors (with limited similarity)
* New challengers (new businesses with disruptive models)
After extended periods of mediocre interaction with their standard software, their optimized locally-tailored application produced a significant growth in installations and a substantial growth in active users.
For a banking client, we implemented a complex bilingual framework that intelligently modified design, controls, and ThreeSixty Agency Riyadh material organization based on the chosen language. This strategy increased their audience connection by over one hundred eighty percent.
Important methods included:
* Collaborating with Saudi local users to identify real query patterns
* Investigating Saudi competition for keyword insights
* Developing a Arabic-English keyword matrix to capture all potential consumers
* Using local language variations rather than standard Arabic
For a financial customer, we developed a responsive design system that intelligently adjusted menus, fonts, and structure based on the chosen language, generating a significant growth in audience participation.
Using comprehensive research for a cuisine platform company, we found that promotions presented between night time substantially outperformed those presented during typical prime times, producing 163% higher purchases.
I presently employ several resources that have substantially upgraded our market intelligence:
* SEO tools to monitor competitors' SEO strategies
* Mention tracking platforms to follow rivals' digital footprint
* Website analysis solutions to track changes to their digital properties
* Email capture to obtain their promotional messages
I spend at least two hours each week reviewing our competitors':
* Digital structure and user experience
* Blog posts and content calendar
* Digital channels engagement
* Customer reviews and ratings
* SEO strategy and positions
When I established my online business three years ago, I was sure that our unique products would stand out naturally. I ignored competitor analysis as superfluous – a decision that almost cost my entire business.
Recently, I observed as three competitors poured resources into developing their operations on a particular social media platform. Their initiatives flopped as the platform appeared to be a poor fit for our sector.
Important scheduling findings included:
* Reduced rivalry during worship moments with steady results
* Greater interaction on non-workdays notably after sunset prayers
* Seasonal variations requiring spending modifications during cultural events
* Educational timetable influences on specific sectors
Important components included:
* Smartphone-prioritized ad formats
* Click-to-call extensions for call-inclined customers
* Software marketing for relevant searches
* Platform-tailored arrival locations


A few months ago, a shop network allocated over 200,000 SAR in traditional marketing with underwhelming returns. After shifting just 30% of that spending to handheld promotion, they achieved a dramatic increase in store visits.
Essential features included:
* Arabic interface conversion that maintained usability
* Language-specific text presentation
* Memory optimization for both linguistic approaches
* Seamless tongue toggling without software relaunch
Initiate by listing ALL your rivals – not just the well-known ones. In our research, we found that our largest competitor wasn't the established business we were watching, but a new company with an unique model.
Powerful techniques included:
* Showcasing family values rather than personal benefits
* Adding subtle religious references where appropriate
* Modifying promotion language to align with Saudi social expectations
* Creating separate ad variations for various areas within the Kingdom
Important functions included:
* Non-connected content caching
* Background refreshing when connection restored
* Clear indication of network availability
* Graceful degradation of specific capabilities when disconnected
I use a basic tracker to record our rivals' costs modifications weekly. This has already helped us to:
* Identify cyclical promotion cycles
* Notice package deal tactics
* Grasp their pricing psychology
I suggest organizing competitors as:
* Primary competitors (offering very similar solutions)
* Secondary competitors (with limited similarity)
* New challengers (new businesses with disruptive models)
After extended periods of mediocre interaction with their standard software, their optimized locally-tailored application produced a significant growth in installations and a substantial growth in active users.
For a banking client, we implemented a complex bilingual framework that intelligently modified design, controls, and ThreeSixty Agency Riyadh material organization based on the chosen language. This strategy increased their audience connection by over one hundred eighty percent.
Important methods included:
* Collaborating with Saudi local users to identify real query patterns
* Investigating Saudi competition for keyword insights
* Developing a Arabic-English keyword matrix to capture all potential consumers
* Using local language variations rather than standard Arabic
For a financial customer, we developed a responsive design system that intelligently adjusted menus, fonts, and structure based on the chosen language, generating a significant growth in audience participation.
Using comprehensive research for a cuisine platform company, we found that promotions presented between night time substantially outperformed those presented during typical prime times, producing 163% higher purchases.
I presently employ several resources that have substantially upgraded our market intelligence:
* SEO tools to monitor competitors' SEO strategies
* Mention tracking platforms to follow rivals' digital footprint
* Website analysis solutions to track changes to their digital properties
* Email capture to obtain their promotional messages
I spend at least two hours each week reviewing our competitors':
* Digital structure and user experience
* Blog posts and content calendar
* Digital channels engagement
* Customer reviews and ratings
* SEO strategy and positions
When I established my online business three years ago, I was sure that our unique products would stand out naturally. I ignored competitor analysis as superfluous – a decision that almost cost my entire business.
Recently, I observed as three competitors poured resources into developing their operations on a particular social media platform. Their initiatives flopped as the platform appeared to be a poor fit for our sector.
Important scheduling findings included:
* Reduced rivalry during worship moments with steady results
* Greater interaction on non-workdays notably after sunset prayers
* Seasonal variations requiring spending modifications during cultural events
* Educational timetable influences on specific sectors
Important components included:
* Smartphone-prioritized ad formats
* Click-to-call extensions for call-inclined customers
* Software marketing for relevant searches
* Platform-tailored arrival locations
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