Liverpool can't buy a win at home or abroad but expect to IM…
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Liverpool can't buy a win at home or abroad but expect to IMPROVE £20m shirt deal
Liverpool are confident they can improve their current £20million-a-year shirt deal with Standard Chartered, despite a lack of Champions League football.
The club negotiated their current contract, which has two years to run, in 2009 while second in the Premier League and in Europe's elite competition.
But Liverpool expect to conclude negotiations quickly and extend the deal.
Talks: Liverpool hope to extend their deal with Standard Chartered
Standard Chartered have a period of exclusivity but last season they expressed 'disappointment' at the way the Luis Suarez racism controversy was handed.
The £80m, four-year deal was a club record when it was agreed but commercial revenues at Anfield have increased since John W Henry took control of the club, despite disappointing performances on the pitch.
Big money: Manchester United also rake in £20m each season
Premier League sponsors
Arsenal - Fly Emirates (airline company) ends 2014, £5.5m a year
Aston Villa - Genting Casinos (gambling company) 2013, £8m a year
Chelsea - Samsung (electronics ) 2015, £13.8m a year
Everton - Chang (brewery) 2013, £4m a year
Fulham - FxPro (foreign exchange) 2013, £4.2m a year
Liverpool - Standard Chartered (bank) 2014, £20m a year
Man City - Etihad (airline) 1922, £20m a year
Man Utd - AON (insurance) 2014, £20m a year
Newcastle - Virgin Money (finance) 2013, £10m a year
Norwich - Aviva (insurance) 2016, £1m a year
QPR - Air Asia (airline) 2013, £2.5m a year
Reading - Waitrose (supermarket) 2013, £500,000 a year
Southampton - Aap3 (IT services) 2014, £1m a year
Stoke - bet365 (gambling) 2015, £1.3m a year
Sunderland - Invest in Africa (non-profit organisation funded by oil company Tullow) 2014, £20m a year
Swansea - 32red (gambling) 2014, £1.1m a year
Tottenham - Investec/Auresma (financial services/augmented reality multimedia) £10m a year
West Brom - Zoopla (property) 2015, £1.5m a year
West Ham - SBObet (gambling) 2013, £1.7m a year
Wigan - 12bet.com (gambling) 2014, £1m a year
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