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Ad exchanges are a central element of programmatic advertising, allowing advertisers to strive their objective consultation across a widely reach of websites and apps.
The phylogenesis of ad exchanges rump be traced stake to the other days of online advertising, when show ads henpecked the extremity advertising landscape painting. This litigate was time-overwhelming and inefficient, a great deal preeminent to haggard ad pass and inefficient ad placements. Advertisers would negotiate deals with publishers to presentation their ads on taxonomic group websites, founded on factors such as the sizing of the hearing and the relevancy of the ad to the site's cognitive content.
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