A Content Evaluation Of Vaping Commercials On Twitter, November 2025 > 자유게시판

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Two Twitter handle audiences have been disproportionately white (vaporizer and e-liquid) in contrast with the Twitter median average. We descriptively in contrast the inferred demographic traits of followers of the four Twitter handles with the Twitter median common. The audiences for vaporizers, e-liquid, and marijuana vape pens have been disproportionately male compared with the Twitter median common (Figure). These benchmarks are determined by analyzing followers from numerous Twitter accounts and calculating the median common value for each demographic characteristic.

Compared with the Twitter median average, followers of the e-liquid and marijuana vape pen handles have been more prone to be aged 20 to 24 and followers of the marijuana vape pen and e-cigar handles have been extra more likely to be aged 25 to 29. Only 2% or less of the followers throughout accounts have been aged sixteen or youthful, however 16% to 31% of the followers across accounts had been aged 17 to 19 years; these percentages had been much like the Twitter median averages.

The variety of followers in November 2014 of 4 popular Twitter handles that marketed vaping-related products ranged from almost 2,000 to greater than 100,000 ( Table 2). By May 2016, three handles had increased their viewers and electronic cigarettes 1 handle had not. We also inferred the demographic characteristics of followers of 4 Twitter handles that advertised numerous novel vape products. We chose to deal with novel merchandise in our evaluation as a result of e-cigarettes had already been studied (11).

To choose four Twitter handles, we searched our analyzed pattern of Disposable Vape ads for Twitter handles that had a lot of followers and that marketed particular types of vaping-associated merchandise, as decided by their Twitter handle profile. The four handles chosen symbolize 1) an organization that markets vaporizers (and used vaping terminology reasonably than "e-cigarettes" of their profile), vapeget 2) a company that markets a novel e-cigar, 3) an organization that markets e-liquid solely, Discounted sales and 4) an organization that markets a affordable vape store pen recognized for vaping marijuana.

However, the usage of generic vaping-associated key words along with the important thing phrase "e-cigarettes" allowed us to create a wider snapshot of vaping-associated promoting on Twitter. 24. Soule EK, Rosas SR, Nasim A. Reasons for digital cigarette use beyond cigarette smoking cessation: an idea mapping method. 25. Prevalence of marijuana use among U.S. E-electronic cigarettes were launched to the U.S. The prevalence of vaping is highest among young adults compared with all different adults, and preliminary analysis means that promoting flavored e-cigarettes increases curiosity in vaping amongst young people (21).

This interest is troubling because the harms of vaping-associated products are largely unknown (4) and knowledge concerning the potential antagonistic results of inhaled flavorings is scarce (22). Our observations of colorful vape pens and flavored e-juices in Twitter commercials are novel observations and advance the understanding of ways in advertising vaping products.