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A Content Marketing Funnel Explained

A content marketing on social media marketing funnel is a method to assist potential customers to learn about your company, find solutions to their problems and then feel comfortable buying from you. Content is more appropriate for every stage of the funnel.

Checklists, videos, and infographics are effective at attracting attention, generating leads and keeping readers interested. Guides and templates that are gated perform well at this stage.

Awareness

At this point, customers know that your brand exists. They are also aware of the solutions you offer. At this point the content you create is intended to provide answers and educate prospects about the issues your solution tackles and how it differs from competitors.

To determine the gaps in your content at this point, think about the different types of keywords your audience uses to search online. You can use keyword research to find out what terms your target audience is using when searching online. This will help you determine if your product or service is in demand. These data can be used to develop a content calendar and decide which content pieces are specifically targeted to these terms.

Additionally creating content for this phase of the funnel can help you build your brand's affinity with customers. The more people are aware of your brand, the more trust they'll have in your ability to solve their problems. This results in higher conversion rates for newsletter signups and purchases as well as clickthroughs on your website.

A well-planned strategy for content will assist in closing the gap in conversion. For instance, if find that the vast majority of your content is targeted at gaining awareness, but not enough is influencing buyers towards a purchase decision, you may increase the amount of money you spend on advertising campaigns to target middle-funnel keywords.

Social media is another way to boost your bottom-of-the-funnel conversion. Social media platforms such as Twitter and Facebook let you interact directly with your customers and give you the opportunity to show off your customer service. This could range from tweeting good reviews to promoting special offers.

You can also make use of existing content to draw buyers into the bottom-of-funnel like blog posts or case studies. If you write a blog article explaining the reasons why your product is superior to a competitor's you can share it via social media and encourage your readers to sign up for your email list to receive more information. You can also encourage a conversion at this point by asking your audience to include your name in their social media posts after using your product. This will encourage others to follow suit and spread the word about your brand.

Inquiry

A well-planned content marketing strategy should include various types of digital content marketing agency to capture consumers at every stage of the funnel. Brand awareness campaigns, for instance, might include ad copy as well as blog posts and infographics addressing the most common issues and objections. This content can be further distributed via social media and email to drive organic traffic.

As consumers move through the process of considering when they are considering their options, they begin looking for specific features of products that will help them make a buying decision. This is the perfect time to make use of FAQ pages. Utilize keyword research tools such as Ubersuggest or search popular hashtags in your industry to discover the questions that your audience is asking. Then, you can write answers to these questions and place them on your content funnel map.

During this stage, it's crucial to provide an enticing and compelling argument that shows the way your product or service can solve their problems and generate more revenue. The content should also emphasize your brand's uniqueness compared to the competition.

It's a fairly simple stage to measure, since consumers are making a choice whether they want to buy. Examine metrics such as conversion rate, payment numbers and click-through rate to determine whether your efforts are achieving.

As they reach the stage of advocacy and become advocates for your brand, it becomes increasingly important to them. They will share your content with others because they are so enthusiastic about it. This is a highly effective method of growing your audience. You'll need to create content that encourages people to share it, rather than just focusing on engagement metrics. Use Sprout Social, for example to track the number of shares on social media as a result of your content marketing efforts. This will give you a more accurate view of your influence.

Decision Making

In the final phase, people are looking for content that confirms their purchase and outlines how to use the product. At this stage they want to make certain that your product will solve their problem and justify the purchase. At this point the need for high-quality content like product guides as well as case study videos and customer success tales, is essential. Your customers also want to be in a position to ask questions and get answers from your support team. It is a great way to delight your customers and inspire them to share their experiences.

At this point, you're hoping that the customer will become a brand ambassador and recommend your product to their friends and colleagues. In order to convert these advocates into raving fans you'll need to provide them with valuable content that can help them get the most out of your product or service. You can accomplish this by creating customized newsletters, tutorial videos, free trial offers and loyalty programs.

Once your audience has transformed from leads into paying customers, it's time to focus on retention. Content marketing funnels tend to focus on revenue as their final goal. However, consumers will continue to interact and engage with brands after they make purchases. It is crucial to redefine a funnel as a dynamic structure that incorporates revenue, not a static model.

The standard funnels for content marketing are useful for creating your strategy however, they don't take into consideration the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model can aid in developing a more holistic strategy. You can create content that engages your target audience and increases conversions by planning for each phase of the journey. You can then use the data from these conversions to optimize your strategy and make sure that it's working. Are you ready to discover how this approach can benefit your business? Contact us today to request a free content marketing playbook!

Retention

A content marketing funnel can be a powerful instrument to aid brands in planning and implement their strategy. It can also help them identify the gaps in their approach. For instance, if a brand has a significant amount of content that is geared towards awareness and interest, but only a few pieces that are geared towards the middle of the funnel, they should prioritize creating content geared towards this stage.

Utilize tools such as Ahrefs which examine the average time on a page and bounce rates of each piece to determine how targeted your content is. The higher the number, the more efficient your content.

Once you've created content for the top of your funnel for marketing content It's crucial to keep it up-to-date and relevant. This will keep your customers interested in your brand, its products and services. The best method to accomplish this is by creating new content that is focused on specific keywords, addresses questions that are likely to be asked by your customers and provides the most up-to-date information about your business or product.

When your customers enter MOFU and MOFU, they'll be looking for more details about your products or services, as well as solutions to their problems. In this stage, it's important to build trust by providing authentic reviews and demonstrating value.

In the final phase of your funnel for marketing content, your customers will decide whether they want to purchase. This is accomplished through gated content, which requires an email or other form of registration to gain access. The purpose of this content is to transform the engagement and awareness you've created at the top of your funnel for content marketing into qualified leads for your sales team to follow up with.

You can still influence your customers' journeys through your brand, even if the support and sales teams are responsible for retention of customers. Create content that delights your customers throughout the entire funnel of content marketing. This can include helpful resources, behind-the-scenes information and special offers that only your target audience will have access to. If you can build trust with your customers they'll become authentic advocates for your product and reduce your sales cycle times.