Driving Change
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Drive for Social Impact
In Japan, corporate social responsibility has become a vital component of businesses' strategic planning. Companies have recognized that contributing to local communities not only helps to boost their reputation but also fosters a collaborative spirit among stakeholders, which ultimately contributes to long-term sustainability. One method of achieving this through a deep connection with local communities is employee volunteer initiatives.
Corporate native donations or "motoshigoto" in Japanese, involve companies contributing their employees in charitable causes. By doing so, they bring in-house talent and utilize internal capabilities to fulfill a specific social purpose. This innovative approach utilizes internal resources, provides training opportunities, and teamwork to employees, and showcases a company's capability in putting theory into action while reinforcing good corporate citizenship.
In Japan, a nation famous for its thriving community culture, corporate native donations have the potential to create lasting impact in local communities. This method especially resonates with Japanese consumers' preference for supporting companies that care. As such, it's becoming increasingly common for local businesses to offer in-house volunteer programs which allows employees to donate a certain amount of their paid work hours as volunteer time.
Notable initiatives seen in Japan involve partnership between companies and various stakeholders in helping local school children improve their future career prospects and acquire job market skills through teaching programs delivered by company staff in their off-work hours. Examples such as partnering with local schools, 企業版ふるさと納税 participating in river cleaning activities, or establishing disaster recovery teams, altogether mirror a new model of corporate giving to drive lasting change on the ground.
In Japan, corporate social responsibility has become a vital component of businesses' strategic planning. Companies have recognized that contributing to local communities not only helps to boost their reputation but also fosters a collaborative spirit among stakeholders, which ultimately contributes to long-term sustainability. One method of achieving this through a deep connection with local communities is employee volunteer initiatives.
Corporate native donations or "motoshigoto" in Japanese, involve companies contributing their employees in charitable causes. By doing so, they bring in-house talent and utilize internal capabilities to fulfill a specific social purpose. This innovative approach utilizes internal resources, provides training opportunities, and teamwork to employees, and showcases a company's capability in putting theory into action while reinforcing good corporate citizenship.
In Japan, a nation famous for its thriving community culture, corporate native donations have the potential to create lasting impact in local communities. This method especially resonates with Japanese consumers' preference for supporting companies that care. As such, it's becoming increasingly common for local businesses to offer in-house volunteer programs which allows employees to donate a certain amount of their paid work hours as volunteer time.
Notable initiatives seen in Japan involve partnership between companies and various stakeholders in helping local school children improve their future career prospects and acquire job market skills through teaching programs delivered by company staff in their off-work hours. Examples such as partnering with local schools, 企業版ふるさと納税 participating in river cleaning activities, or establishing disaster recovery teams, altogether mirror a new model of corporate giving to drive lasting change on the ground.
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