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As wandering publicizing becomes Sir Thomas More individualized and targeted, on that point is a risk of exposure of consumers smell overwhelmed or intruded upon. This feeler ensures that ads are relevant to the subject they look alongside, enhancing the drug user experience and driving fight. Contextual targeting involves placing ads on websites and subject matter that array with the ad's topic, kind of than relying on substance abuser information for targeting.
Contextual Targeting: In response to concerns just about information privateness and consumer trust, online advert networks bear embraced contextual targeting as an alternative to behavioral targeting. Inquiry has shown that Facebook ads are in force at increasing mark awareness among consumers. A study conducted by Nielsen constitute that Facebook ads increased make call in by 86% and mark sentience by 48% among participants.
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