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Lastly, the follow results besides molt illuminate on the impact of ad frequency on consumer behaviour. Respondents WHO were exposed to ads more than oftentimes were more belike to think them and regard purchasing the advertised products. However, in that respect was a elucidate threshold where unreasonable ad vulnerability led to ad fatigue, diminishing the effectivity of the ads and ensuant in minus consumer attitudes. Furthermore, search by Dr. Johnson et al.

(2020) explored the part of ad oftenness in influencing consumer demeanour. Ads that are recurrent frequently are Thomas More belike to be remembered by consumers and give a long-lived bear upon on their buying decisions. However, at that place is a okay crease betwixt in effect absolute frequency and ad fatigue, where consumers English hawthorn become irritated or overwhelmed by the vaporous mass of ads they are exposed to.