The Influence of Chicago Radio - From WGN into the Digital Era
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Radio's Influence in America: From WGN To The Digital Era
Before digital technology took hold, radio was one of the primary ways that many Americans received news and information. It also provided a platform for those who could not travel to the television or internet to express themselves.
Chicago was the home of 20 radio broadcasters that started airing broadcasts in 1924.
Sears was an early leader in radio business with its mail-order plant and headquarters at Homan Square in Chicago. To capitalize on its brand, the company launched WLS (World's Largest Store). WLS soon become a key force in Chicago's radio market.
As the radio industry expanded, stations began diversifying into various formats. WLS changed its focus from rural to top-40. WCFL followed suit shortly after. Both stations lost a lot of their local appeal when other stations changed their formats to try and attract new listeners.
In the 1980s, FM stations first began appearing on radio dials and quickly gained in popularity. FM could be heard over a wider area and provided superior sound quality than AM. Talk programming, which was quickly a huge success on FM, brought radio back to its roots as a news and entertainment medium.
zoo chicago illinois (illinoismail.top)'s flagship FM stations continued dominating the AM dial well into the 1990s. WGN however switched to a more sports-oriented format. Meanwhile WGCI changed from traditional news format to adult contemporary music outlet; and WVAZ became an AMFM before merging with Clear Channel.
WGN's ownership changed again in 1999. Chancellor Media purchased it and turned it into a new/talk outlet. Eight Forty Eight, the morning program that had been running for many years, was no longer broadcast. WGN continued as market leader until sold to Nexstar in 2007.
Nexstar's staff has changed a lot since the transition: Bob Sirott is now Steve Cochran’s replacement in morning drive; Bill Leff, Wendy Snyder and Justin Kaufmann were let go; Nexstar has been focusing on bringing in new talent in recent years to remain competitive in its market.
Before digital technology took hold, radio was one of the primary ways that many Americans received news and information. It also provided a platform for those who could not travel to the television or internet to express themselves.
Chicago was the home of 20 radio broadcasters that started airing broadcasts in 1924.
Sears was an early leader in radio business with its mail-order plant and headquarters at Homan Square in Chicago. To capitalize on its brand, the company launched WLS (World's Largest Store). WLS soon become a key force in Chicago's radio market.
As the radio industry expanded, stations began diversifying into various formats. WLS changed its focus from rural to top-40. WCFL followed suit shortly after. Both stations lost a lot of their local appeal when other stations changed their formats to try and attract new listeners.
In the 1980s, FM stations first began appearing on radio dials and quickly gained in popularity. FM could be heard over a wider area and provided superior sound quality than AM. Talk programming, which was quickly a huge success on FM, brought radio back to its roots as a news and entertainment medium.
zoo chicago illinois (illinoismail.top)'s flagship FM stations continued dominating the AM dial well into the 1990s. WGN however switched to a more sports-oriented format. Meanwhile WGCI changed from traditional news format to adult contemporary music outlet; and WVAZ became an AMFM before merging with Clear Channel.
WGN's ownership changed again in 1999. Chancellor Media purchased it and turned it into a new/talk outlet. Eight Forty Eight, the morning program that had been running for many years, was no longer broadcast. WGN continued as market leader until sold to Nexstar in 2007.
Nexstar's staff has changed a lot since the transition: Bob Sirott is now Steve Cochran’s replacement in morning drive; Bill Leff, Wendy Snyder and Justin Kaufmann were let go; Nexstar has been focusing on bringing in new talent in recent years to remain competitive in its market.
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